I recently completed work on an updated visual identity and website for SalesMedics, a leadership development consultancy firm that specializes in working with the healthcare and pharmaceutical industry. The identity was inspired by their tagline – “The heartbeat of leadership.” The website has a responsive layout, meaning it is optimized for tablets and smart phones, [...]
Archive for the ‘Web Design’ Category
Designing for Emotion – Book Review
I just finished reading Designing for Emotion, by Aarron Walter. It’s another fantastic addition to the “A Book Apart” series (brief books for people who make websites). Aarron works as lead user experience designer for MailChimp, so he knows a thing or two about making design more emotionally engaging and building brand loyalty. The premise [...]
Is your website mobile friendly?
Gone are the days when you can expect to have your website viewed only on computer monitors. People are connected to the internet through a wide range of devices now in addition to desktop and laptop computers. How does your website look on: smartphones like the iPhone or Android phone? tablets like iPad? TVs? If [...]
Welcome to my freshly revamped site!
At long last, gregyoder.com has a new look and fresh content. For the last few years it was a classic case of “The cobblers children not having shoes.” My own website hadn’t been a good reflection of the skills and attention to detail that I put into practice for my client work. So that all [...]