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Design for Extraordinary Results

I'm a graphic designer living and working in beautiful Lancaster, Pennsylvania. I create well-crafted websites, do brand development and logo work, design printed publications and brochures, and much more. My services »

I work for businesses, entrepreneurs, and not-for-profit organizations in southeastern and central PA – and all around the world – thanks to the marvels of modern technology. Check out my work and contact me if you like what you see. Maybe we could work together and create something extraordinary for you.

See my work »

Recent Work // Blog

iPhone photography

iPhone photography

My iPhone has been opening up a whole new world of photography for me recently – probably because it is so convenient to snap photos, and I always have it with me. Here is a composite panoramic photo I took in Clearfield County, Pennsylvania recently. I took several photos of this amazing sky and pieced them roughly in PhotoShop just to play around and see how it might turn out.

reflectionHere are a couple photos taken in Virginia when visiting relatives during Thanksgiving. Both of these were edited on my iPhone using some photography apps.

waterfall photo

Is your website mobile friendly?

Gone are the days when you can expect to have your website viewed only on computer monitors. People are connected to the internet through a wide range of devices now in addition to desktop and laptop computers. How does your website look on:

  • smartphones like the iPhone or Android phone?
  • tablets like iPad?
  • TVs?

If you don’t like the way your website looks on these different devices, contact me and we can talk about how we might adapt your site to be more scalable / responsive in nature. It is usually advantageous to have a website that can adapt to different screen sizes rather than one site for desktop computers and a separate site for mobile users.

Making a site “responsive” in nature is done by employing some HTML and CSS magic, creating . . .Responsive Web Design

  1. Flexible, page layout grids/structures
  2. Flexible, scalable images and media
  3. CSS3 media queries to allow for custom styling at different screen widths
  4. And last but not least, excellent craftsmanship and attention to detail when building the site

Kudos to Ethan Marcotte and his recently published book, Responsive Web Design. I found it very helpful and has been influential in my recent approach to designing/building websites.

My new logo

A designer’s biggest challenge is often developing their own logo/brand. Doing this work for a client seems so much more clear-cut. After working on my logo on-again-off-again for a number of weeks, I arrived at a solution that I felt represented me well.

New logo

Logo/tagline combination

The design is my reaction against slick “Web 2.0″ style logos (i.e. the new Xerox logo, among others). This design harkens back to Lancaster City’s industrial past and the typographic styles from that era – some of which can be seen on the historic warehouses and business buildings around town. See some examples. »

Logo without tagline

I also decided to incorporate a descriptive tagline “Web. Print. Visual identity.” as part of the logo but it can also be shown without the tagline, depending on the context.

Logo variations

Variations of the logo

A good logo should be adaptable so that it can work well in color, grayscale, black and white, and white against a dark background as shown above. This is one of the things I always try to ensure whenever I am designing a logo for my clients.

Welcome to my freshly revamped site!

gregyoder.com on an iPhone

Check it on your smartphone

At long last, gregyoder.com has a new look and fresh content. For the last few years it was a classic case of “The cobblers children not having shoes.” My own website hadn’t been a good reflection of the skills and attention to detail that I put into practice for my client work. So that all has changed. Please take a look around. I plan to add project images and photos to this blog section of the site regularly, so keep checking back to keep tabs on what I’m doing.

It’s “responsive”

HTML5

Built using HTML5 markup and the magic of CSS3 media queries, this site has been custom-designed to adapt to whatever device you are using to view it… whether an iPhone, a tablet, a desktop computer, or your TV. Test it out just by resizing your web browser window.

Not only business

In addition to project samples, I also plan to post technical information about creating/coding websites, as well as just some fun photos and entries from my life so you can get to know me.