Designing a Responsive E-commerce Experience

Congratulation to Backcountry Edge on the recent launch of their updated website. It was great to help them navigate the design decisions involved with improving the user experience for their customers.

Category page screenshot

This e-commerce site is optimized for smart phones and tablets. In light of Google’s recent algorithm changes, I’d say the timing of this project couldn’t have been better.

Paradox Labs handled the development, while I was involved with the user interface / user experience design.

Backcountry Edge category page

I worked with the team at Backcountry Edge to determine content strategy and design for various page types, such as:

  • The homepage
  • Category pages
  • Master category pages
  • Single product page
  • Video Library index page
  • Video Library category page
  • Single video page
  • . . . and more

After the project, Tim, the owner of Backcountry Edge said: “Thanks for your awesome work! We couldn’t have achieved such a great look and function without your efforts.”

Screenshot of a single product page layout
Screenshot of a single product page layout

I’m excited to get feedback on what customers think of the new site in the coming weeks, as I’m sure there will continue to be ongoing improvements and tweaks in the coming months. Websites are not meant to be static documents, but are more like constantly changing organisms… especially in the highly-competitive e-commerce landscape.

Check out the site at: www.backcountryedge.com