Logo / Brand Identity Design

A memorable and professional visual identity is important for businesses and organizations to stand out in a crowd. In addition to logo design, I also do brand consultation/analysis, and design comprehensive visual identity systems.

Pepper Lane Fudge & Sweets

Rebranding for this fudge shop in Kitchen Kettle Village – a tourist destination in Intercourse, PA.

Pepper Lane logo

Pine Tree Motors

Logo design for a business that specializes in pre-owned commercial vehicles.

Pine Tree Motors

Honeysuckle Hill Auto Service

Logo for an automotive repair shop near Lancaster, PA.

Honeysuckle Hill Auto logo

Hershey Real Estate

Branding created for this Lancaster-based property management company. The work also included this website.

Hershey Real Estate logo

Logo Refresh for Mennonite Children’s Choir of Lancaster

In addition to refreshing their logo design and giving brand direction, the work also included creating a custom designed website.

MCCL logo

Calvin & Janet High Family Foundation

Branding created for this charitable family foundation.

Calvin & Janet High Family Foundation logo

Branding and Packaging for Amish Farmhouse Kitchens

Design for a new brand of Amish-style canned foods based in Sarasota, Florida. In addition to the branding, the work also included label design.

Amish Farmhouse Kitchens

The Copper Horse Event Barn

Logo design for event venue near Ephrata, PA. Creative inspiration came from the traditional American folk art weathervane on the top of their event barn.

The Copper Horse

Jubilee Heritage Cheese – Logo

Jubilee Heritage Cheese is an artisanal cheese maker from a Lancaster County. The logo portrays the family members / generations of this 5th-generation family farm.

Jubilee Heritage Cheese

Logo for Wood Knot Studio

One of the project requirements was that the logo needed to be used to create a wood burning branding iron. I created two variations of the logo… The primary logo is a circular version to be used on the branding iron, and another more horizontal secondary version can be used on banners, signs, etc.

Wood Knot Studio logo

Hopewell Christian Fellowship

Comprehensive visual identity redesign for Hopewell.


Lampeter Café Branding

Visual identity for this café was inspired by the circa-1765 building’s historic past.

New Business: Premier Level Painting Group

Branding for the launch of a new painting business, including yard signs, stationery, business cards, etc.

Premier Level Painting Group

Logo Design for Heritage Point Apartments

This logo was done for a new, affordable housing community in Wilkes-Barre, PA. Heritage Point Apartments is operated by Housing Development Corporation MidAtlantic.

Heritage Point Apartments logo

Branding for Missional Pathways

I worked with a group of church / mission leaders to create branding for a new joint venture called “Missional Pathways”.

Missional Pathways logo

Fresh Start Coffee

Branding and packaging design for a new coffee roasting business

Fresh Start Coffee

Branding & Website for Diaspora Ministry Coalition

I designed a visual identity, website, and other materials for a new collaborative organization that focuses on connecting people to get involved in ministry with immigrant and refugee people in the United States.

Diaspora Ministry Coalition

Harrington-Robb Logo

Since 1970, Harrington-Robb is a company that offers industrial equipment and solutions. Their logo was in need of an overhaul, so we updated their visual identity, keeping a visual link to the original logo design. See more about this project in this blog post.

Harrington Robb logo

Newport Church Logo

This was a logo redesign project for Newport Church – located in the village of Elm, PA.

Newport Church

Weaver’s Orchard – Branding / Packaging Design

Weaver’s Orchard, located near Morgantown, PA is a regional destination for pick-your-own fruits, a farm market, cider making, and more. I worked with them on branding, updating their visual identity, and doing new packaging designs for their apple cider.

Weaver's Orchard logo

8 Myles Branding / Packaging Design

8 Myles is a new company that makes specialty sauces. Their first product is a raspberry-based BBQ sauce. I worked with the owner of 8 Myles to create the company’s brand identity, logo, and packaging design.

8 Myles logo and sauce bottle

Stockins Apiaries – Branding / Packaging Design

Stockin’s Apiaries specialize in producing and selling raw honey. I developed a visual identity for their company. In addition to a logo design, it also included packaging design for their extensive line of honey.

Stockins Apiaries Visual Identity

More about this project


Kauffman’s Fruit Farm & Market

On this project, I teamed up with marketer and social media guru Jon Martin to create a new visual identity for Kauffman’s Fruit Farm & Market – an iconic Lancaster County business on Route 340 near Bird in Hand, PA. Known for their award-winning apple cider, the Kauffman family has been growing apples, peaches, pears, plums and cherries at their Lancaster County orchards for nearly 100 years.

Kauffman's new logo

More about this project

With their 100th anniversary approaching in 2015, Kauffman’s decided it was time to freshen up their look. We developed a flexible identity system (as shown) that allows them to use a stand-alone icon in their social media, along with a couple versions of the logo that can be used on all their signs, packaging, and marketing.

100th Anniversary Calendar

Jon Martin and I also worked together on a followup project for Kauffman’s – a calendar for 2015 – celebrating their 100 year anniversary. As part of the project, I created a complimentary 100-year icon to be used on the calendar. Below are some photos from the calendar.

More info is at this blog post.

Examples of their identity system being applied to different things

Premier Tree Service – Visual Identity / Branding

This was a comprehensive branding project to create an identity for a tree service business. It included initial brand analysis, developing a visual identity / logo, vehicle graphics for a pickup and a bucket truck, a website, yard signs, and other business collateral.

Tree Service branded truck

More about this project

Some additional images from the project

Petra Church Logo Redesign

In addition to redesigning the church logo, the project included designing stationery, business cards, developing a sub-branding set of logos for their ministries within the church, and creating a visual identity guidelines document.

Petra Logo

Middletown Public Library – Logo Design

This was a logo redesign for the public library in Middletown, PA. The project also included a custom designed/developed website.

Middletown Library

EMM – Visual Identity Redesign

I worked with Eastern Mennonite Missions to complete a comprehensive rebranding effort. This included developing a Brand Positioning Statement, assisting with tagline development, creating a new logo, and developing an overall visual identity as outlined in a Visual Identity Guidelines document.

EMM logo / tagline

More about this project

BrentMore – Logo

Logo for a construction / home improvement company in Lancaster, PA

BrentMore Logo