Kauffman’s Fruit Farm & Market
On this project, I teamed up with marketer and social media guru Jon Martin to create a new visual identity for Kauffman’s Fruit Farm & Market – an iconic Lancaster County business on Route 340 near Bird in Hand, PA. Known for their award-winning apple cider, the Kauffman family has been growing apples, peaches, pears, plums and cherries at their Lancaster County orchards for nearly 100 years.
With their 100th anniversary approaching in 2015, Kauffman’s decided it was time to freshen up their look. We developed a flexible identity system (as shown) that allows them to use a stand-alone icon in their social media, along with a couple versions of the logo that can be used on all their signs, packaging, and marketing.
100th Anniversary Calendar
Jon Martin and I also worked together on a followup project for Kauffman’s – a calendar for 2015 – celebrating their 100 year anniversary. As part of the project, I created a complimentary 100-year icon to be used on the calendar. Below are some photos from the calendar.
More info is at this blog post.
Examples of their identity system being applied to different things